Juliet Starrett is an entrepreneur, attorney, author, and podcaster. She is the co-founder and CEO of The Ready State Inc, which has pioneered musculoskeletal self-care and recovery. She is also the former co-founder and CEO of San Francisco CrossFit, one of the first 50 CrossFit affiliates. 

Juliet is also the co-author of the Wall Street Journal Bestseller, Deskbound and co-host of The Ready State Podcast. Before turning her attention to The Ready State and San Francisco CrossFit full-time, Juliet was a professional whitewater paddler, winning 3 World Championship and 5 national titles. She also had a successful career as an attorney, practicing complex commercial litigation at Reed Smith for nearly eight years.

In this episode she shares:

  • Why treating employees like family matters especially when they are going through tough times
  • Winning leadership lessons she learned from competing in sports and becoming a champion
  • What defines a successful company culture as a start-up and as an emerging company
  • How to think differently about employees and the roles they play in building company culture
  • Why delegating is important as a leader so you can stay in your zone of genius and focus on big pictures issues