When interviewing candidates, do you know the perfect question to ask in every interview which results in mission-driven and loyal employees? Join us today as we talk to Farzan Dehmoubed, the CEO of Lotus Sustainables, which is a purpose-driven Certified B-Corp that is all about creating change and bringing people into the fold that are passionate about the cause too.

Farzan has the perfect question to understand what someone’s true strengths are and how to recruit and retain great employees that will be in love with your mission.

Farzan is the Founder and CEO of Lotus Sustainables, an eco-friendly company on a mission to eliminate plastic from shopping. After launching its first product online with unprecedented success, Farzan expanded the company to retail. Lotus Sustainables eco-friendly products are now available in 15,000+ stores across the US and Canada, as well as on Amazon and Lotus-Sustainables.com. As the leading manufacturer of reusable bags and reusable produce bags, Lotus Sustainables has eliminated the need for over 3 Billion single-use plastic bags. In 2020 the company ranked 144 on the INC 5000 fastest-growing companies in America.

In this episode, you will learn:

  • the perfect question to ask in every interview, which leads to great employees
  • the difference between strengths and skillsets, and why it is important to differentiate
  • why being mission-driven results in great employees who care
  • insights into the B-Corp Certification process
  • and more!