When you’re running a business, it’s common, and maybe easier –  to think that you should obsess over the customer experience.  But what if you spent as much time or – even more – obsessing over the employee experience?  After all, the better your employees are, the better your customer experience is going to be.

Our guest on this episode has taken that perspective, and it’s working well. Bob Ruffolo is the CEO and Founder of Impact, which is a sales and marketing training company that helps growing organizations end their dependency on outsourced agencies and, instead, bring that talent in-house. He’s obsessed with his company’s culture and growth. Plus, they have incredible results to back it up. Their employee onboarding program is like nothing I’ve ever seen before, and their hiring process can take 1-3 months. They also have amazing career development internally, and all this effort has resulted in a culture where employees and customers stay. When you obsess about the employee experience, everyone wins! 

In this episode, you will learn:

  • why it’s important to create an environment where people want to stay, especially when you’re in start-up mode and want to convince people to be in it for the long haul
  • why getting feedback from your employees and taking action is vital to your success as a leader
  • how to create a culture where your team feels empowered to be a steward of the company alongside of you
  • Bob’s unique new employee recruiting and onboarding process results in new hires that are aligned with their “12 core competencies” 
  • much more!