“Our culture, in essence, has created a lot of value in the company today. What sets us apart is the way we work together and the way we support each other and are accountable to each other.” – Dave Roberson

It’s essential that your employees are naturally wired to do the work. In addition, having the values match between employee and the employer is vital to ensuring that employees are able to contribute their gifts and talents to a company that needs them at the right time. It’s easy to get to your destination when you row in the same direction.

Developing certain practices around company culture can be difficult depending on the workplace environment.

We’re all inspired by the stories of how small start-up companies with no funding, no name recognition, and a handful of employees grow into the world’s most successful brands. But what makes them so innovative? Is it their resources? Their technology? Their business model?